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Case Studies

ORGANIZATION

The Constitutional Walking Tour of Philadelphia

OVERVIEW

The Constitutional Walking Tour of Philadelphia takes visitors on a walking journey through America's Most Historic Area - the birthplace of our nation. Step back in time to see where The Declaration of Independence and The United States Constitution were created. The Constitutional offers various types of tours:

• Free Self-Guided Tours of more than 30 historic sites.
• Guided Tours which last 75 minutes and visit 15 of the most popular historic sites.
• Private VIP Tours for Discerning Travelers
• Philly MP3 Audio Tours that visitors can purchase and listen to on their iPods
• The Constitutional Cell Phone Tours

BUSINESS OPPORTUNITY

During the Summer of 2002, Jonathan and Leslie Bari, Chairman and Vice Chairman of The Constitutional, researched and analyzed the Philadelphia hospitality industry, specifically pertaining to the Independence National Historical area, and the need for a free, self-guided walking tour of Historic Philadelphia.

SOLUTION

Bari Consulting Group developed The Constitutional Memorandum which was based on an extensive analysis from various perspectives including: strategic planning, interpretive, cultural, historical, economic development and marketing. The Constitutional Walking Tour of Philadelphia was modeled after The Freedom Trail in Boston which is located in Boston National Historical Park.

Bari Consulting Group continued its development of The Constitutional Walking Tour by creating an evolutionary Master Plan.

RESULTS

The Constitutional's free, self-guided walking tour was launched in the Summer of 2003. Since that time, The Constitutional Walking Tour has continued to expand it's offerings to included guided tours, audio tours and more.

The Constitutional has become Philadelphia's quintessential branded visitor experience:

• In 2005 and 2006, visitors from all 50 United States and more than 50 foreign countries took The Constitutional Walking Tour.
• The Constitutional has been named a "Top 25 Tourist Attraction" in terms of unique visitors in 2004, 2005 and 2006, according to the Philadelphia Business Journal.
• The Constitutional has generated more than 1 Million Historic Site Visits in the Independence National Historical Park area, especially in terms of helping visitors move beyond the [Liberty] Bell and [Independence] Hall.
• The Constitutional has generated over $11 Million Dollars of Local Economic Impact in 2005 directly related to The Constitutional Walking Tour of Philadelphia.

For more information on The Constitutional's measurable results, please see www.TheConstitutional.com/numbers

According to the Chicago Tribune, "No visit to Philadelphia is complete without taking a Constitutional Guided Walking Tour, a 75-minute, mile and a quarter stroll that puts 15 historic sites, from Independence Hall to the National Constitution Center, and Ben Franklin, in perspective."

The New York Times has called The Constitutional, "A new walking tour of Philadelphia helps visitors find their way to sites relating to the city's history and its key role in the creation of the United States."

Note: The creative work showcased in the portfolio section on this Web site was developed, in whole or in part, by the principals of Bari Consulting Group who, through the course of their careers, have created these works for the various companies and organizations in their capacity as a consultant, employee and/or representative, sometimes in collaboration with other graphic artists, agencies and/or firms.